The importance of social media marketing and advertising for web traffic.
1. Publications on social networks generate targeted traffic.
Whatever your industry, segment and audience, a substantial part of your clients and potential clients are social. A recent study by the Pew Research Center found that 68% of American adults are Facebook users. Among young people aged 18 to 24, 78% use Instagram and 45% are on Twitter. Even among Americans over 65, 37% are social media users.
Having access to all those customers helps you increase traffic, particularly for new site content. When you publish a new blog or update your homepage, it may take a while to get to Google. That means that very few customers will know that the new content is there until the next time they search for your product or service.
Social media posts provide an opportunity for the public to find their new web content and click on their site.
And because these publications will appear mainly in the feeds of followers and people interested in your product, that traffic is generally very specific. Not only will it increase your traffic numbers, but it will attract the type of visitors you want to attract.
The traffic benefits of social media marketing can be dramatic.
We’ve seen a single link on Reddit that attracts more than 20,000 visitors in a weekend, and StumbleUpon (R.I.P.) links increase daily page visits from a single digit to hundreds. Who wouldn’t want to capitalize on that?
2. The use of social networks for business increases the SEO of your site.
Search engine crawlers know which pages are constantly generating traffic and which are floating, forgotten and ignored. Although your killer content strategy is the most important factor in your search rankings, directing traffic to your optimized pages will make them rise much faster.
Many times, this can be as simple as sharing perennial content again (of course, in addition to sharing your new content when it is published). We recommend that each publication be shared once a month, a task that does not have to consume as much time as you might think. With the Facebook or Hootsuite programming tool (for Twitter), you can configure the whole month at once and that’s it.
3. Social networks can increase their reach through experts cited.
This is one of our favorite benefits of social media marketing. Perhaps he cited someone with a murderous presence on social networks. Of course, you will send an email link to the publication when it is published and encourage them to share it, but taking advantage of their own social media channels will help you make an extra effort here.
Training packages in digital marketing
In your tweet and Facebook post sharing your new content, be sure to tag the experts you cited so they see them appear in their notifications.
In doing so, your source is much more likely to share or retweet the link to your thousands (or tens of thousands) of followers, which drives traffic back to your website. It is a win-win everywhere.
Reasons why your company needs social media marketing.
4. Social media marketing helps you understand your audience.
Part of what makes social channels like Twitter and Instagram effective marketing tools is the interaction it has with its customer base. By reading your tweets and status updates, you will get information about your daily life and consumer behavior, and answer questions such as:
- What products are you buying and why?
- What hobbies do they have?
- What kind of posts do you love to share?
- What websites do you visit?
These ideas have obvious marketing benefits. When you understand your customers, you can write better content and more attractive posts, which generates more traffic. But the benefits can sometimes go far beyond marketing, helping you identify customer weaknesses, improve sales conversions and even refine your product strategy.
5. An active presence in social networks builds relationships with your audience.
Consumers see Twitter, Facebook and Instagram as social networks, not as marketing machines.
That can be a challenge when you first develop your social media marketing strategy. Many companies instinctively adopt a difficult selling approach, flooding their followers with discount offer codes, new product announcements and customer reviews. Then, when the account only generates modest traffic gains, they assume that social networks are not a good option for your brand.
But customers don’t like to be called, they want an authentic commitment.
When you stop seeing social networks as a way to attract your customers and start seeing it as a way to connect with them, you can transform your brand. You help customers answering their questions, entertaining and informing them with relevant content and even forming links on shared interests.
It will develop connections with industry leaders and influencers, providing excellent stories for reporters, top-notch products for promoters and interesting topics for experts to share with their followers. Over time, it will become more than a brand, it will become part of a community.
And that comes with a serious ROI. If you follow the best practices of social media marketing, you will get a lot of exposure. That exhibition brings new clues. Over time, those potential customers become followers, followers become customers and customers become dedicated brand promoters, continuing the cycle.
6. Social media ads allow guidance and reorientation.
Why advertise on social networks?
Because social media platforms offer highly targeted ads, which can be customized according to the needs of their customers. Facebook ads, for example, can target customers based on factors such as age, location, educational level, industry and even user behavior, e.g. the pages a user liked. Using an ad management tool like HubSpot will give you even more information about your advertising campaigns. Connecting your ads to a CRM will allow you to see exactly which ads are turning potential customers into customers.
Professional advice: Install a Facebook pixel on your website to track how your ads affect customer behavior and redesign your ads accordingly. Over time, Facebook will learn which users are more likely to click on your link or buy a product, delivering your ads to the people most likely to become potential customers and solid sales.
7. Social networks can help you be noticed at events and get media coverage.
Whichever metric you use to measure the success of an event, it will always demand effective promotion. And that promotion always benefits from an active presence in social networks.
Measurement records for a new series of expert webinars? Facebook and LinkedIn will help spread the word.
Working to maximize donations in a charity fundraiser? Good social orientation will help you reach the big donors.
Attend a trade show to gather high quality potential customers? A mature social media strategy will allow you to leverage influential people to amplify your message and attract attendees to your booth.The brand image thrives in social media marketing
8. Social networks are key to customer service.
Fast customer response time is no longer optional. If there is a problem with your product or service, your customers expect you to solve it immediately.Few companies are meeting those expectations.
9. A strong presence in social networks generates brand loyalty.
A report published by Texas Tech University found that brands with active social media profiles have more loyal customers.
It’s easy to understand why: when you interact with the public on social networks, you are creating a connection and a good relationship. You are taking the time to provide your followers with useful information, help and entertainment, without asking for anything in return.
That shows customers that they value them, not only as a source of income, but as people. Customers will begin to see it as an entity that cares about them and that has values, personality and vision. And in a competitive market, that can make a big difference.
10. Social networks are the perfect complement to your public relations strategy.
Press releases are an important part of any marketing strategy, especially when you are launching a new product or making a big change in your company, but most people make a big mistake in distribution. If what you are used to is writing a press release and sending it to PRWeb, you are wasting your money.
Traditional press release distribution services are incredibly overrated.
Social networks, on the other hand, provide a space where you can reach your target audience in a more personal and conversational way. And if your clients have questions, they can ask you at that moment.
Why all companies need social media marketing
The right social media marketing strategy can help you kill the competition
11. Your competition is already social.
The crowded world of the brand in social networks can feel very intimidating. Most brands have at least one symbolic presence in social networks, and in some industries, the norm is multiple channels. For example, 91% of retail brands are using at least two social media platforms. So, what hope do you have for your brand to stand out on Facebook, Twitter or Instagram?
Larger brands may have sophisticated presences on social networks, but SMEs rarely do.
They start some social media channels because it’s cheap and it’s what everyone else does. Without investing in social media strategy, however, they rarely have a big impact. They publish irregularly, rarely interact with followers and do not develop a sophisticated voice. Social networks remain essentially just a way to launch ads to customers from time to time. And when that strategy does not produce results, they put even less effort into it.
The truth is that publishing on social networks because you think you are supposed to publish will not take you anywhere.
You are better off with a really good social media channel than your competitor with four semi-abandoned channels. If you take the time to develop your voice and strategy, publish regularly and respond to messages and comments quickly, you can create a follow-up that your lazy competitors cannot match, even if they have been in social networks for years longer than you have. fact. .
12.When it comes to news, social networks are king.
In our saturated media culture, it is difficult to know when fate will provide a great opportunity for your brand. Sometimes, your brand is mentioned in a cable television show or tweeted by an influencer. Other times, there is news, a meme or a pop culture phenomenon that fits perfectly with your brand.