Let’s look at the basic things you need to know about improving search engine, an area that everyone in your organization should know at least if they do not have a good technical understanding.
One of our most popular articles of all time is a publication entitled SEO Basics: 8 Essentials when optimizing your site. Work is still for us in terms of traffic, however it was first published in April 2013, so you can handle this as a long-awaited update and expand it.
What is SEO?
Simply put, SEO is a comprehensive term for all the methods that you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The techniques differ from the behind-the-scenes technical practices on your website (we tend to refer to them as “on-page SEO”) to all off-page promotion techniques that you can use to increase your site’s visibility (build link, Marketing through social media).
For the purpose of this article, when we talk about visibility, we mean the extent to which your site’s SERP appears for some search terms in organic results. Organic results indicate those that appear naturally on the page, not in the paid sections …
Paid search is also a major part of search engine marketing. You can read more about this in the latest Beginner’s Paid Search and PPC Guide.
Why do you need SEO?
Building a strong site structure and providing clear search engine traffic will help you index your site quickly and easily. This will also, more importantly, give your visitors a good experience using your site and encourage repeat visits. Please note that Google is paying increased attention to the user experience.
When it comes to how many search engine traffic drives to your website, the percentage is large, and perhaps the clearest indicator of how important SEOs are.
In 2014, Conductor suggested that 64% of all web visits came from organic research, compared to 2% of social, 6% paid search, 12% direct, and 15% of other referral sources.
This corresponds to our data, with approximately 70-75% of SEW traffic coming from organic.
Of all organic visits in 2015, Google was found to account for more than 90% of the global organic search traffic. You obviously need a strong presence on Google SERPs, but how powerful is that?
Well, according to this study from the Advanced Web Classification (which you’ve already tracked when discussing how to control Google), it appears that in the first SERP, the first five results represent 67.60% of all clicks and results from 6 to 10 accounts only 3.73%.
So it’s important that your site appears in the top five results.
How will you achieve this? Using the following tips, you divided them into two categories: what search engines are looking for and … roll roller … what they are not looking for.
What are search engines looking for?
1) Relationship
Search engines try to provide the most relevant results for a researcher’s query, whether it’s a simple answer to the question “How old is Ryan Gosling?” (The answer that Google is likely to offer without having to leave the SERP) is more complex queries such as “What is the best steak restaurant closest to me?”
How search engines provide these results depends on their internal algorithms, which we may never define, but there are factors that you can be sure will affect these results, all of which are based on relevance … for example: site researcher, search history, Time of day / year, etc.
2) Quality of your content
Do you regularly publish useful articles, useful videos, or other popular, well-produced media? Do you actually write to humans instead of the search engine itself? Well you should. Recent research from Search metrics on ranking factors indicates that Google is moving towards long-term content that understands the intent of the visitor as a whole, rather than using keywords based on popular search queries for content creation.
Basically, stop worrying about keywords and focus on user experience.
3) User experience
There are many benefits of Search Engine Optimization (SEO) to provide the best possible user experience. You need a site that is easily browsable and can be clearly searched with relevant interconnection and related content. All the things that keep visitors on your web page are hungry and to explore more.
4) Site speed
The speed of loading your web pages is increasingly becoming a distinction for search engines. Google may soon begin to rank results that are hosted on the Mobile Device Acceleration (AMP) page,
5) Compatibility across the device
Has your website and content been optimized on any screen or device size? Keep in mind that Google has stated that responsive design is the preferred way to optimize mobile.
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