How Artificial Intelligence Is Changing Digital Marketing: The Future Is Now

Due to the rapid growth of Big Data, marketing departments need to change things regarding their ability to analyze customer metrics in depth and in real time.

To advance their process and stay relevant, marketing directors choose AI & IOT Solutions Agnecy Dubai UAE and Machine Learning (ML) technology.

Once technology is only found in dystopian and science fiction movies set in the distant future, AI is developing next generation marketing techniques that use advanced metrics to make the customer central to campaigns.

What Is Artificial Intelligence (AI)?

AI is the way computers mimic natural human behavior in hyper realistic ways. Computers with AI can now replicate movement and speech and can use the acquired data to perform various actions with little human intervention.

What Is Machine Learning (ML)?

Machine Learning allows an application or computer program to recognize and learn from the patterns acquired in the data. The integration of ML with various programs and applications allows ML to accelerate its skills without human intervention or assistance.

How Do AI and Ml Influence Digital Marketing?

AI & IOT Solutions Agnecy Dubai UAE

Advanced Customization

Marketing departments are constantly looking for new and better ways to please their target audience. Through AI and ML, marketing directors have the opportunity to develop advanced data on what interests their audience and what marketing techniques will work best for them.

Marketing automation software companies in all areas are looking for ways to create new tools and solutions that allow marketers to develop personalized interaction and commitment with their ideal clients.

AI-enabled tools and AI solutions for common problems can now automate time, communication and type of content to produce personalized marketing campaigns and develop newer and better marketing strategies that meet the individual needs of each client.

Through the integration of ML, marketing programs can now collect and store large amounts of data while analyzing patterns. In addition, marketers can use AI and ML to create personalized content and experiences for their target audience.

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Both advanced technologies are being integrated into multiple e-commerce and marketing solutions these days. All you need is to choose one! Here are some examples:

  • Monetate offers intelligent customization and individualized product recommendations.
  • Apptus is an AI-driven platform that can predict and announce the right products to customers at the right time.
  • Optinmonster offers custom CTAs and exit popups
  • Evergage allows you to customize both product recommendations and content.

Natural Language Generation

One branch of AI, Natural Language Generation (NLG) is an essential component that will impact content marketing in the coming days. NLG uses carefully created algorithms whose data mimic a human language. NLG will allow the automation of news reports and the creation of headlines among other content creation needs.

There are some great NLG applications that you can take advantage of now. For example, Amazon Polly is an NLG platform that converts text into a realistic speech. This allows anyone to create applications that talk to the client:

Google Cloud Text-to-Speech is another example. It offers the selection of 30 voices and multiple languages.

Influence Marketing

The use of Artificial Intelligence in marketing campaigns is increasingly popular. AI is automating the use of influencers (people who promote products and services to influence potential buyers in social networks) and is working with them to increase brand awareness.

From the search for influencers to their content analysis, Artificial Intelligence provides solutions to various marketing needs. With Napollo, marketing specialists can now process all influencers’ publications and analyze the data to determine the benefits that a specific influencer brings to their brand.

They can also predict and estimate the potential performance of an influencer with respect to a particular brand objective. The predictions include the level of commitment of the publications and the conversion of sales of each influencer.

Feelings Analysis

Sentiment analysis software driven by Artificial Intelligence allows marketing teams to find online mentions of the brand that require attention. Sentione is an example of sentiment analysis software that uses Machine Learning and natural language mechanisms to find online content focused on a brand.

Sentione can prioritize the mentions found based on how urgent or important the context and feeling are analyzing.

Sentione also includes a self-learning agent that recommends other actions based on the observed data and the previous communication of the seller with the customers.

Customer Service and Conversions

Brands can now implement artificial intelligence chatbots that help answer frequently asked questions, suggest sales and direct customers to their next step. The fantastic customer service is essential for the management and knowledge of the brand. One study found that 45% of consumers say they are more willing to pay a higher price to a company with better customer service.

The implementation of chatbots with artificial intelligence technology in customer service and marketing plans allows basic and common queries to be answered automatically through live chat, preventing customers from calling a call center and staying in Wait for an endless time.

There are already some powerful players in chatbot marketing. Both Bot society and Mobile Monkey offer powerful features to create smart chatbots that can talk to their clients on their behalf and help them when their equipment is not near:

Machine learning advances at a rapid pace and will only improve over time by collecting feedback from the interaction with the customer.

Conclusion

Artificial intelligence based tools allow companies to know who their customers are, what brings them to their website, what they buy and why. AI allows a deep dive into customer centric data and identifies its target audience. These tools also include integration into live chat through chatbots that involve customers, answering questions promptly in an easy-to-use interface.

Artificial intelligence and machine learning will soon be integrated into almost every aspect of a business.

You may have been thinking that AI and ML are the two technologies that we would finally see find their way in our daily lives. One day in the future. Well, before you know it, that future is here.

By using this technology, brands will increase brand awareness and grow a positive online image through personalized interactions with customers. Visit Napollo Software Design for AI & ML for your business.

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