The packaging does more than just hold a product. It is an excellent way to communicate the distinction and the exact position of your brand or product. In the customer’s purchase decision, studies have shown that, on average, the customer has six to seven seconds to get an idea of the internal product just by looking at the external packaging instantly. Remember, a product that is packaged in a meaningful and attractive way is sold in half! That means that the packaging has a great job to do: you must articulate a story to the customer and sell a product without saying a word.
Similarly, for bakery products, the customer always prefers products that reflect a sense of freshness and instinctively recognize bakery products by the color, shape and type of their outer packaging.. Here are some ways that can help you choose the best bakery boxes packaging for your bakery items.
Choose the right materials
When it comes to packaging, materials are important. Bakery products such as cakes, donuts, muffins, cookies and bagels are one of the sensitive products that need special attention from baking to customers’ hands. The material used to pack these items must be unhygienic and must not damage or destroy the product. Always choose environmentally friendly packaging materials, such as natural brown Kraft and cardboard, which are the most suitable materials for many cakes, donuts and other bakery products. There is nothing worse than buying bakery items and not being able to take them home safely!
Customize the packaging by size
Definitely, bakery items come in various sizes, be sure to choose the custom boxes for each bakery item according to their exact size. There is no logic to place the smallest bakery item in the largest size box. And speaking of a variety of products, does it make more sense to pack products individually or in multiple packages together? The study shows that beauty products are best sold when they are packaged in a single quantity rather than in large quantities. Wrapping baked goods in a box of appropriate size is an opportunity to impress your customers with the aesthetic reflection of bakery items.
Make sure the packaging is durable
Given that bakery products are delicate and sensitive, bakery boxes should protect the product with their strength. If your bakery items will be sent somewhere, make sure the packaging in the box is durable enough for shipping. It costs you more time, inventory and sales if your bakery products arrive damaged. Bakery Box packaging that protects bakery items, extends the brand image and increases sales of bakery items.
Think about the purchase process
You have a large collection of bakery items, and now you need to attract customers and sell it. The way you package your bakery products has a direct impact on customers’ perception of your bakery items.
The packaging of your bakery box must match the way your bakery items are sold and sold. You must design and meet the needs, demographics and preferences of your target customers when buying. With the high consideration of the channels where the product is sold, it is also a focus point for more sales.
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