Blogs have existed basically since the internet has started. Blogs have always been a way for people to share their opinion on a topic or answer questions that people are looking for. Blogs can be written by an individual on their own site or by a company that writes about a topic in their field. The only thing you hear all the time you work with companies is “someone reads these things” or “I do not know why we need a blog”. People will find us in other ways. ” Blogs are something that works in conjunction with your SEO strategy and are the additional boost you’ll need to move to the next page. Next, I will give you tips on how to optimize your blogs to classify them from an SEO point of view.
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Create an Author With an Author Page
From an SEO point of view, blogs have become almost priceless since the Medic update at the end of 2018. Google medic took into consideration the reputation of the website and the content that relates to the author of the article. For example, many company blogs were being published by the company and not one person. Google now requires that all content on the blog page be linked to a real person with experience in the field.
The first step is to change the author of the blog to a person and have the user link to a dedicated author page. Within that page of the author, the person must have a biography and a link of all their accreditations on the page. Google needs to see that the content that is being produced can be reliable and provides the best experience for its users. This should be your starting point to optimize your blogs for SEO.
Optimize Your URL Structure
Google constantly seeks to provide the best experience for its users by providing the most reliable content. One way to do this for Google is to make it easier by optimizing your URLs for the topic you’re writing about. The URL of the blog should be short, direct and include the keywords or the topic on which you are writing. For example, I’m writing a blog about wisdom teeth extraction.
The URL clearly identifies that the link is in the blog section of the website and the URL has the subject and the keywords in the link. As much as you want to make life easier for users to find content, search engines also appreciate that URLs are as easy as possible with all the pages they must crawl.
Stay Focused With the Keywords
Back on the day that SEO began, keyword stuffing was a common practice to instantly rank for many keywords. Search engine algorithms are more sophisticated than ever, so tags and keywords should be centered and match the content of the page. The best practice for blogs is to write for a specific reason and keep it focused on those keywords. When optimizing your keywords, focus on the long-tail keywords, since they are usually what is related to people’s search. The best example for this is the previous example of extraction of wisdom teeth.
we would write would be about wisdom tooth extraction and what to expect after surgery. The keyword of long tail that should optimize, in this case, would be “recovery of the wisdom tooth” or “what is the recovery time after extraction of the wisdom tooth?”. The blog should have a dedicated header with the recovery process with images and alt tags that match. Keep it simple and concentrate on the content you’re producing, instead of expanding too much.
Interlink With the Content
The same point mentioned in the section of the URL structure applies here, make it easier for the search engine to trust that you are the expert on that topic. Throughout your blog, you must be hyperlinked to other pages within your website. The interconnection within a blog not only increases your authority on a topic, but also improves the time of permanence of the website. The longer people stay on the site, the better they will position themselves online.
It is important not to exaggerate with the link. Having 8 links instead of 40 is better to keep people on the page and not send them the whole site. Similar to keywords, keep it focused and keep it simple. I should be directing traffic to the blog and the link to create the authority.
Optimize for mobile
Since the beginning of 2018, Google has been indexing first for mobile devices instead of desktop computers for websites. This means that the mobile experience should be a priority not only for blogs but also for your entire site. For starters, Google has an online tool to test its ease of mobile use of a website or a page. Make sure that the pages have the optimal speed of the site so that the page loads quickly and is completed when the user enters. This year, people want to get the information they need and do not want to wait for a site to load. If the information is not easy to access and has a poor page structure (too small text, without spaces, etc.), users will go to another page without hesitation.
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