According to SEO Tribunal, 93% of online experiences start on a search engine, and that is why most website owners want, whether blogger site, business, or ecommerce are to be noticed on search engines. They do this through a search engine optimization process, and many of them employ writers with specific knowledge of SEO.
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What is SEO Writing?
SEO is the acronym for Search Engine Optimization, including making web pages more attractive to search engines as a way to boost traffic. While search engines use a variety of factors to classify websites and pages, in terms of SEO writing, it is aimed at creating content using specific, targeted words or phrases, called keywords or keyword phrases, to help with web page search engines to find and classify.The challenge of SEO writing is to balance the content to help search engines rank it, and still remain interesting and attractive to the reader.
Introduction to SEO Writing
The main step to becoming an SEO content writer is to understand search engine optimization. In relation to written material, it begins with a keyword or sentence to construct the material around it. Often, your client will give you this.
When you have a keyword or topic phrase, you need to research it. Here’s how:
Enter your keyword or keyword in keywords tool, such as Google Keyword Tool or SEO Book Keyword Tool.See the number of searches made for that keyword or phrase in the last month. While you want to search for that word a lot, the number of searches is not the same as you.How many competitions are there for that keyword or phrase? If there is a lot of search but you have high competition, you may find it difficult to classify that keyword into the search engine. Sometimes a different keyword is best to choose with less search, but also less competition.What other keywords are there? The tools for identifying keywords that may be better, or changes to the keyword to use in the article with a single keyword, can help greatly and punish the search engine as a keyword filled.
Where Keywords would be used in Senior Writing
Once you have established the keywords and phrases that you use as a website writer, you must use them in specific areas of the site. Keywords or keyword phrases must be in:
- Titles and headlines
- Metadata, such as keywords, description, and title (if you have access to the page metadata)
- Links to other pages related to the sentence
- Within the actual text or content
- Graphic title and description
Please note that if you are paying to write the material only, you will want to use the keyword in titles and subtitles, in headings, and in the article. When you send the article to the client, you will want to inform the client what keywords are aimed at you (unless the client gave you the keywords), so that he or she can add them metadata, graphics and links.
Frequency of Keyword in SEO Writing
One of the problems associated with writing to search engines is that it can be boring for the reader on the website. Not as good as Plus, Google, in particular, see a keyword or phrase that is used over and over, referred to as a keyword stuffed.The experts do not seem to agree with the “perfect” percentage or the number of times to use a keyword. It seems that the average is 3% to 7%. There are online programs and WordPress plugins that will analyze your frequency of keywords and indicate whether it is too much or not. Sometimes, the client will tell you what is expected or will have an SEO expert on hand who cannot write but you can guide you on using keywords.
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