Although I am thinking of product packaging, three key stakeholders come to mind: the product manufacturer, the packaging manufacturer and the end consumer (customer). Whoever you are, this piece is for you. The product packaging market is advanced and full of innovative ideas, so customer service has become even more important.
Customers want to buy products that fit their lifestyle. They like products that tell a story and want to go behind the scenes. Not only that, they want to know who they are buying their products from. And packaging is their first point of contact with the manufacturer. When it speaks to them, they feel good. Whether you are a product manufacturer or a packaging manufacturer, let me ask you this question; what do you think of when designing a product’s packaging solution?
I am sure that in addition to the rest, we must think about the satisfaction of the end consumer. However, you can also think of what could increase your sales, caught you! Let’s see what consumers expect from the packaging of the product they are looking for
They want a wonderful unpacking experience
I remember my friend received his order for Adidas shoes, the shoes were beautiful but guess what did she like better than the shoes? The packaging and the supplements that were inside the box. There was a pair of shoelaces, a wrap of paper and a quote book covered in the tote bag, included in the box. The shoes were called Adidas Quotoole book & shoe. This type of custom shoe packaging made them more desirable for her. Therefore, receiving something in addition to the product itself adds value to the consumer’s unpacking experience. They like to receive personalized packages that include something more than just the product. It is therefore unnecessary to stress its importance.
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Cleanliness matters a lot
Imagine holding a box with rattling goods inside, don’t you feel like something is broken inside? Or someone was too quick to throw stuff in the box. No, nobody wants to buy this box, let alone the product. Customers love to receive a box with the products placed in an orderly and tidy manner, and for this you need to have a box well compartmentalized, and the product is placed all assembled in the place. This type of box gives the customer a high-end feeling when it comes to packaging and brand loyalty will be a by-product.
Consumers feel valued when they receive a box containing something more than they expect
When was the last time you surprised someone? If not, do it today and you will see the result. The person feels happy, excited and thankful. Now imagine receiving a box with merchandise or tissues or stickers added or even a personal note. Right in the heart, yes?
In the packaging industry, it is called smart packaging; because it will make the customer happy and satisfied. Finally, smart packaging helps its targeted consumers to feel an emotional attachment to the brand. Win-win situation, right?
Rigid and robust FTW boxes
A damaged box or one that is too thin to place on the shelf is the least attractive to consumers. In fact, the prospects for product packaging are basically a manufacturer’s first opportunity to attract the consumer. So what is the ideal choice for both the consumer and the manufacturer? Well, there could be several options depending on the product, however, the printed corrugated boxes allow for interior and exterior graphics and are ideal for a wonderful unpacking experience.
Pro-Tip: If the consumer has ordered something via online services and the box comes with Tab Lock Roll End design features, your product is safe during transport. Since structural integrity would be maintained, the consumer will buy from you again.
Reliability is something your brand gains from consumer choice
A crucial element of successful packaging is an icon: “Emotions are often also linked to brand icons because memories and feelings can be evoked, leading to long-term relationships between the brand and the consumer,” says The Paper Worker. Affordability is just one aspect of branded products; consumers are looking for brands that soothe them and add value to their unpacking experience. Once your packaging wins the hearts of consumers, your product will be purchased based on premature belief in packaging.
Well-thought-out design of the box is attractive to customers
A boring brown box doesn’t attract anyone. The market is already flooded with boxes of monotonous colors, so consumers are noticing something that stands out. So what is the other name for packaging innovative products? Yes, you guessed it, a custom product packaging design could appeal to customers. Let’s take an example of cosmetics, many brands sell the same type of cosmetic products like lipsticks, mascara, eyeliner, etc. According to statistics, two out of three consumers. will only make a large purchase if they like its color, and almost 93% of people mainly perceive visual information. What makes the difference is the way they are displayed to the customer. Not only that, people have favorite colors for a reason. There is a whole psychological reasoning behind the choice of colors which have an impact on the purchasing behavior of customers.
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Consumers’ color perception has an impact on product sales
Research on color perception shows that men prefer bright, contrasting colors, while women prefer softer shades. Therefore, you have to be very smart to choose the right color that will tell the story of your brand as well as it is attractive to the target audience.
Pro-tip; Darker tones are generally representative of a brand’s confidence and established position; however, lighter colors or pastels are good for a calming tone. The choice is yours.
Interesting and recognizable patterns are affected
Consumers love the intuitive, easy-to-recognize patterns on the packaging. Imagine someone entering the supermarket and browsing all the shelves and products one by one. But they don’t seem to like anything. Nothing seems to please them. Suddenly, they notice a well-designed colored pattern that adorns the packaging. They pick it up instantly and start observing. This is how consumers respond to their choice.
Pay attention to the ergonomics of the packaging
The way people open and interact with your product packaging is basically called ergonomics. This is an integral part of the packaging design process. At the same time, it must meet the needs of the consumer. A small novelty goes a long way in terms of design, but the same goes for practicality. Frustration-free packaging was already launched by Amazon in 2008 and its launch has been very successful. After seeing their popularity, big names like Fisher-Price and Matchbox started following the same trend. Why frustration-free packaging has become popular? It’s simple, if the customer has trouble opening the product, he is less likely to come back for more. Ergonomics is therefore important. For example; Personalized folding cartons are economical and the ideal home for a luxury face cream or perfume. Ultimately, it all comes down to consumers who want an experience that makes them feel special. So a box that displays a bit of glamor, a little mystery, or maybe a little humor (depending on what your product is) is very likely to attract consumers. The key is to make it a memorable unpacking experience for end consumers.
We all care about the environment
There is so much hype about global warming and climate change, people are rethinking the idea of product packaging. Many companies have now moved to eco-friendly materials like Kraft. Likewise, consumers also choose wisely; once they open the package, they wouldn’t want to end up with foreign packaging. Therefore, they are looking for innovative ideas in product packaging that will allow them to have packaging as biodegradable. In short, choosing to choose environmentally friendly packaging is a perspective for both manufacturers and the end consumer.
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