What is SEO
Search engine optimization (SEO) is a process or use of techniques to improve the search engines of a website. SEO is used to improve the company through online medium such as social media (Facebook, Twitter, LinkedIn etc.) and search engines (Google, Bing, Yahoo, Yendex etc.). With the help of SEO, most companies tend to achieve long-term, stable and increasing business goals.
Types of SEO
There are 3 main types of SEO:
White Hat SEO
Black Hat SEO
SEO gray hat
1) White Hat SEO:
White hat SEO is a process whereby websites are ranked by search engines that most search engines like (usually Google). One of the types of SEO, the white hat SEO is considered to be the most beneficial SEO Services in Lahore practice according to Google. In this technique SEO Practitioner follows all guidelines of the search engine to rank a website. Most guidelines are based on Google’s recommendations.
This technology includes high-quality content development and optimization, Onpage optimization, high-quality linking and some manual research and outreach.
This technique ranks a website slowly with long-term stability.
2) Black Hat SEO:
Black hat SEO is a process whereby websites on search engines are ranked by finding the loopholes in search engine algorithm. This type of SEO technique is not a favorite with search engines and is excluded from it. In Black Hat SEO the practitioner uses a number of techniques such as spam linking, keyword stuffing, cloaking, hidden text and hidden links etc. In this technique, rankings will be prompt and the website will appear immediately. But this ranking will be for very short periods as long as Google crawls the website.
This type of technique is banned from Google and the websites that use Black Hat SEO can be punished by Google.
3) Gray Hat SEO:
Gray Hat SEO was created by the higher pressure from employers or customers to quickly rank their websites on search engines. In this type of SEO technique, Practitioner uses part of White Hat SEO and part of Black Hat SEO techniques. This SEO type is also not favorable from Google and is prohibited.
Common things in all types of SEO:
There are few known things in all types of SEO:
Types of SEO
On page SEO is a process of optimizing websites within the websites. For easy understanding, everything you do or any changes you make to the website that is published with the website is Page Optimization.
In this technique, most activities include keyword matching in the right amount, URL optimization, meta tags, meta description, internal link, Alt attributes, website speed and most importantly providing quality to users.
Off-Page SEO is a process of optimizing the website outside the website. Easy insight is all you do or changes you make outside of the website to improve the website is Off-Page SEO. This part of SEO does not publish together with the website and is not visible to the end user / reader.
In this technique, primary activities include posting comments, sharing content on social media, link building, classified promotion, social bookmarking, and most importantly promoting business guides.
This blog was about the basic introduction to SEO and types of SEO Services in Lahore. Hopefully you now know the types of SEO (SEO for white, black and gray hat) and their differences.
In the following message we will discuss the types of SEO on the page and SEO on the page. So stay informed and sing our newsletter.